MOBI Community Innovation Lecture: The Business of Protecting User Privacy by NuCypher

July 14, 2020

Who owns your vehicle data? 

Listen to Derek Pierre and Arjun Hassard of NuCypher and find out why protecting driver privacy with end-to-end encryption makes business sense. 

NuCypher is a data privacy layer for blockchain and decentralized applications. They are a cryptography company that builds privacy-preserving infrastructure and protocols who also give developers a way to store, share, and manage private data on public blockchains. 

Derek Pierre is both a Business Development Lead and an Engineer and Arjun Hassard works on product, network design and data science. Together, they led a 1-hour discussion on the strategic value, differentiating power and technical viability of end-to-end encryption [E2EE] in the context of connected vehicles. 

Once our vehicles are connected, they will bring tremendous benefits to us including advanced warning of road hazards, reducing the costs of maintenance, preventing fraudulent used car sales, and pricing driver insurance more accurately to name a few. However, these benefits are predicated on the generation of a medley of sensitive data. The NuCypher network combines E2EE with fine-grained, vehicle owner-led access control to provide the strongest guarantee that privacy is not being compromised, while still unlocking the myriad of benefits. 

When it comes to companies collecting data about them, 4 out of 5 Americans now say that the risks outweigh the small rewards. This mainly refers to the casual, free use of digital products, rather than a US$35,000 purchase, inside which they will spend an average of 8 hours per week, and which exposes their whereabouts, routines and habits. At the same time, regulations such as General Data Protection Regulation[GDPR]  and California Consumer Privacy Act [CCPA] are becoming increasingly prevalent and stringent, bolstering privacy consciousness. However, even without any new regulations, anti-surveillance preferences amongst consumers are on the rise. There has never been a better time for a privacy-protecting personal vehicle.

This presentation also includes a short demo of on-board diagnostics [OBD] data being shared in a trust-minimizing, scaleable, E2EE manner. Jump to 32:30 to see and understand exactly how this succinct and intelligent system works.

< Lecture Series